Search

Millennials and the Impact of Social Brand Perception

Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.

Ipsos Announces New Chief Financial Officer for North America

Margaret Kohler to Lead Ipsos' Finance Teams in the Region

Ipsos Hires New Leader for Brand Communication, Advertising and Media Services in the U.S.

Peter Minnium Joins as President of Ipsos Connect from the Interactive Advertising Bureau

Determining Strength of Conviction

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.

Vacation Deficit Decreasing, But American Summer Vacationers Being More Cautious with Spending

Talent Development and Excellence a Chief Priority for Ipsos

Gary Bennewies to Oversee Ipsos' Global HR Function as Chief Talent Officer

Consumer Reinvention Uncovers Potential Opportunities for Unmet Needs

New Ipsos Study Analyzes 27 Ways in Which Consumers Reinvent Themselves

Ipsos Donut Poll: What is Your Favorite Kind of Donut?

An Rx for Emotional Research

Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.

Five Truths That Define Millennials

It seems hard to get away from the word `Millennial' these days.