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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
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Majority of Americans say religion and spirituality can bring people together
Yet half say religious institutions have too much political influence
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Most Americans not worrying about COVID going into 2022 Holidays
Axios-Ipsos Coronavirus special edition finds half of Americans say they are back to pre-COVID routines
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Ipsos appoints Cynthia Pachovski as CEO of Canada
Pachovski's exceptional track record made her the clear choice to lead as CEO and further grow Ipsos Canada in its pre-eminent place in Canadian market research.
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Climate change is another worry for prospective parents
ABC News-Ipsos poll finds that a quarter of American 18-45 year olds have climate change-related doubts about having children
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Addressing charging infrastructure concerns may encourage some non-EV owners to purchase or lease an electric vehicle
High purchase cost and charging logistics are the biggest concerns holding non-EV owners back from purchasing or leasing a plug-in hybrid or electric-only vehicle
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
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Two-thirds of Americans concerned about impact of rising prices on holiday gift budgets
A new Ipsos poll on behalf of Shutterfly finds that many Americans still plan to send holiday cards and gifts, and three in five say sending holiday cards is a way to stay close to friends and family