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Ipsos achieves ISO 20252:2019 certification
Accomplishment reflects dedication to the highest research standards
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Natalie Kinney to lead Ipsos’ Market Strategy & Understanding team in the U.S.
As head of Ipsos’ Market Strategy & Understanding (MSU) practice in the U.S., Kinney will empower clients with the data, insights and intelligence they need to make confident decisions
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How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
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ESG Priorities for Multinational Corporations
In this bird’s eye view of ESG priorities we highlight some of the most pertinent issues for each industry, as well as an overview of the extent of differentiation in effectiveness for the main companies in the industry.
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Half of Americans want tariff price labels, and are unsure what's being tariffed
About half of Americans are uncertain what will be impacted by tariffs, according to the Ipsos Consumer Tracker
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Fewer Americans think prices are rising
Across a range of staples and utilities, fewer people think they are paying higher prices than thought so in late February, according to the Ipsos Consumer Tracker
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Consumers remain anxious
Below are five charts on where consumer sentiment stands, what economic issues they are most concerned about, and what might lie ahead in the future
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What the Future: Fandom
Revisit our on-demand webinar for insights into how fans and their communities are evolving as powerful cultural arteries and the questions they create for businesses.
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When it comes to buying products, price wins
Most Americans (57%) say that they don’t really care about brands, they just buy things they need, according to new data from the Ipsos Consumer Tracker.
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Here’s what Americans think they’ll cut back on due to tariffs
What are people more willing to cut back on, if prices rose 10% due to tariffs? Discretionary items could face a bigger crunch, with one in three people saying they would have to cut back, according to the Ipsos Consumer Tracker.