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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Ukraine News And Polls
Ipsos has been tracking public opinion about the war in Ukraine in the United States and across the world.
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AXA Mind Health Report: Employees are three times more likely to thrive if they work in a company that offers mental health support
AXA released the third edition of its Mind Health Report, a study aimed at identifying mental health and wellness issues in society in order to build solutions to mitigate them. The study was conducted in collaboration with Ipsos involving surveys of 30,000 people aged 18 to 74 from sixteen European, Asian and American countries.
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Exploring the nuances: How Gen Z females differ in behaviors and values
A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
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HR and benefits leaders say employee wellbeing is more important to their company since 2020
With companies facing volatility and uncertainty in the form of inflation, fears of economic shocks, an ongoing pandemic, workforce erosion and
international conflict, it would be reasonable to think that well-being initiatives and strategies could decrease in importance and priority. -
Data Dive: How the Russia-Ukraine war is shaping opinions around the globe
In five infographics, we dive deeper into the impact the invasion is having on everything from consumer confidence to concerns about another world conflict.
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Ukraine and Russia's brands one year later
On the one-year anniversary of Russia’s invasion of Ukraine, Ipsos polling data and the 2022 Anholt-Ipsos Nation Brands Index showcase current global perceptions and where the nations’ brands stand today.
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[WEBINAR] It’s Time for a Media and Data “Bill of Rights”
Please join Ipsos as we surface the critical aspects of data ownership, and detail why it's time for a marketers bill of rights.
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Five things we learned this month about countries in What Worries the World
Worry about Covid up in Asia, inflation concern remains high, and an increase in those who think their country is headed in the right direction.