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Super Bowl Ads Preview: 5 creative trends that could create a viral winner
Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season
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Most Americans say U.S. should be world's moral leader; far fewer say it is
New NPR/Ipsos poll reveals an erosion in views of America’s global leadership; half see U.S. losing influence around the world
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FQ Lounge @ CES 2026
Ipsos is proud to partner with The Female Quotient FQ Lounge®, advancing equality together with other leading and forward-thinking brands.
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Americans have mixed reaction to the U.S. removal of Venezuelan president
Majority concerned about U.S. getting too involved in Venezuela
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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Optimism will prevail
Below are five charts on how Americans felt about 2025, America’s predictions for 2026, and Americans’ optimism about their own lives
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Americans want Congress to focus on cost of healthcare and housing
The cost of living remains top deciding issue for Americans for the 2026 congressional elections
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Innovation, Inclusion & Insights Webinar Series
Listen in as we invite industry leaders to take part in candid conversations exploring their approaches to innovation, connecting with consumers, and advancing cultural intelligence initiatives.
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2025 User Behavior & Self-Expression on Roblox: Waves 1 & 2
A total of 800 surveys were conducted per wave among US residents, Generation Z (aged 13-28), who are at least weekly users of Roblox.
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Ipsos and W. Capra announce the results of its 2025 Channel Check-In ꟾ The C-Store Experience Study
Buc-ee’s, QuikTrip and Love’s Travel Stop earn top spots