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Beyond luxury: The new rules of indulgence for leaders
How wealth, wellness and morality shifts blur the lines between luxury and vice for American consumers and brands.
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How overconfidence fuels the indulgence of risk in prediction markets
The surge in prediction markets highlights a new dimension of risk-taking as indulgence. Dartmouth University’s Eric Zitzewitz discusses the nuanced behavioral patterns driving this trend and their broader implications.
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How sex’s rising politization creates more brand risk
Amid culture wars and shifting norms, Americans’ attitudes on sex and sexuality are increasingly nuanced. Author and sex journalist Carter Sherman discusses the complex implications for marketers.
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Questions for the future
From AI-powered experiences to next-generation hospitality, these are the opportunities and risks for tomorrow’s business leaders across sectors.
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Among veterans, trust in information from the VA remains strong
Findings of a new Ipsos poll on trust in government agencies
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GROCERYSHOP: Navigating Economic Pressures
Hear more about consumer attitudes and responses to the current political and economic environment, how it’s impacting them at a macro level, and the implications for grocery retailers and CPGs.
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Majority of Americans believe crime in American cities is unacceptably high
NPR/Ipsos poll also finds that more Americans oppose than support the deployment National Guard troops to American cities
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Americans favor Republicans on key issues, but prefer Democrats to control next Congress
Majority say the Trump administration should follow federal courts’ rulings, according to a new Washington Post/Ipsos poll
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Ipsos Core Political Survey: Presidential Approval Tracker September 2025
The September Reuters/Ipsos Core Political Survey shows that Americans view political extremism and threats to democracy as the most important issue facing the nation, following by the economy and corruption.
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.