Search
-
New signs show Americans are worried about budgets
There’s an uptick in people looking to reduce their recurring overhead, or finance it, according to new polling from the Ipsos Consumer Tracker
-
Here's what Americans actually did during the holidays
One in five Americans (18%) said they spent more on gifts during the holidays than they intended, according to new polling from the Ipsos Consumer Tracker
-
Americans think 2025 will be a pretty flat year
Americans think 2025 will be a little less great for us personally, about the same for our family and the nation, and a little less great for our jobs, according to the Ipsos Consumer Tracker
-
Americans are bracing for tariffs – here’s what they’re stocking up on
Some Americans are making big-ticket purchases like electronics, cars, and furniture in anticipation of tariffs during the Trump administration, according to the Ipsos Consumer Tracker
-
Out with the old, in with the new
Below are five charts on where Biden’s popularity stands compared to other presidents, what cratered his popularity, and where Trump may stand entering office
-
How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
-
Trump's Comeback is Complete
Economic anxieties and systemic discontent help pave the way to historic victory
-
Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
-
Americans want to live healthier in 2025. Here’s what that looks like, from alcohol to exercise
Americans’ resolutions for 2025 revolve around health. But what that means to them varies by age.
-
37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.