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How behavioral science can boost understanding about gender
New research shows that careful brand messaging can broaden perspectives on gender issues. Ipsos’ Luke Nowlan explains what marketers can learn from this.
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How technology can help us understand each other and ourselves
Filmmaker Cameron Kostopoulos explains how artists and brands could use experimental technology to help people empathize with other perspectives and identities.
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Gender
The future of gender is in a state of flux. Here’s how views and norms are changing, and what they could mean for businesses and policymakers.
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People are delaying, rather than buying, big-ticket items
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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How science can pull more value from existing crops
Katy Galle, senior vice president of research, development and sustainability at Ocean Spray, explains why brands should continue to develop sustainable, affordable and flavorful food through conventional agriculture and unconventional thinking.
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Farming
Here’s how brands and businesses can use innovation, technology and ingenuity to meet the growing global demand for healthy and sustainable nutrition in a changing world.
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How farm tech is changing how we’ll feed America
Seth Crawford, senior vice president and general manager of precision ag and digital at AGCO, shares what brands can learn about sustainability and efficiency from high-tech farm equipment.
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How big food must evolve to feed the world sustainably
Rahul Ray, senior director and investment lead at Tyson Ventures, explains how brands can leverage innovation to produce high-quality food sustainably, affordably, and efficiently.
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[WEBINAR] Insights for Activating the Purchasing Journey
Please join us as Ipsos’ Jesse Itzkowitz, Chief Behavioral Scientist, and Brendan Light, Head of Shopper Insights, share insights and techniques for researching, developing, and implementing a human-first, science-based strategy for activating the purchasing journey.
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[WEBINAR] How to predict, measure and optimize the success of your brand
In this session, WSJ Bestselling author and UCLA adjunct Emmanuel Probst will share the key learning outcomes form his new book Assemblage – The Art and Science of Brand Transformation.