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Americans still think gas prices are rising (but they’re not)
Most Americans (59%) think gas prices are rising in recent weeks (even though they aren’t), according to the Ipsos Consumer Tracker
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Consumers are pinched and leaning on debt
Below in five charts, we examine how Americans are handling the current macroeconomic conditions.
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Ipsos and its clients honored with 13 wins at the 2023 ARF Ogilvy Awards
Multiple campaigns shaped by Ipsos research have been recognized by the Advertising Research Foundation
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Here’s how many guys really think about the Roman Empire
Here’s what we know today from the Ipsos Consumer Tracker about: AI, the Roman Empire, Taylor Swift, streaming services and more.
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How veteran healthcare will shape private healthcare and vice versa
The innovations developed to care for Veterans often shapes healthcare at large. Amanda Lienau, Ph.D, director of Open Innovation at the Veterans Health Administration discusses how Veteran care will evolve as the nature of defense changes.
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Why polarization is our biggest security threat
America faces a number of political and economic challenges at home and abroad — but political division is one of the most urgent threats we face, says U.S. Rep. Elissa Slotkin. She explores what that signals for defense and business.
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Why considering the worst case needs to be part of your planning
In a more contested world, the only certainty is uncertainty. The National Intelligence Council’s Maria Langan-Riekhof discusses why broader definitions of what’s plausible require businesses and governments need to lean into uncertainty.
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Why flexibility will drive the future of work and cities
The future of how people work depends on whether employers mandate return to office or keep hybrid work arrangements. In both cases, HP’s Martin Schwarz thinks the companies (and cities) that are ready either way will perform the best.
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What the changing role of cities means for citizens and businesses
The dual disruptions of hybrid work and the soaring cost of living are the reasons the future of cities is even a question. How cities address these issues will affect the nation at large, says What the Future Editor Matt Carmichael.
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Here’s how we’re feeling about the upcoming holiday shopping season
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.