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Big Data: A Guided Tour
Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many discussions about strategies and business plans.
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Paradise Lost: Increasing Pessimism among Middle Class White Americans
Washington, D.C. — Over the last 20 years, White Americans have become increasingly less likely to believe that they are materially better off than their parents. This notion is of course a fundamental tenet of the American Dream.
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Rock the Vote/USA Today Millennial Poll — March 2016
Washington, DC — The findings for the second USA Today/Rock the Vote/Ipsos poll were released today.
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Predicting Retention and Word of Mouth: Are Your Customers Working Harder Than Your Company?
CustomerThink, March 4, 2016 — In this article, Jean-Francois shares details from a recent Ipsos study examining the impact of customer dissatisfaction.
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Ipsos Appoints New Leader of Millennials, Kids & Family Center of Excellence
Janet Oak Brings More Than 15 Years of Experience in Research and Brand Strategy
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Ipsos Encyclopedia - Customer Experience Management
Customer Experience Management is the practice of actively, consistently, and comprehensively managing the perceptions customers have of experiences relating to an organisation.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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Ipsos Study Finds the Effort Companies Make to Resolve Issues Isn’t Enough
Over Half of Customers Think They are Working Harder Than Companies to Fix Problems