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Ipsos Encyclopedia - Advertising Tracking Research

Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.

Ipsos Study Finds the Effort Companies Make to Resolve Issues Isn’t Enough

Over Half of Customers Think They are Working Harder Than Companies to Fix Problems

Consumers Share Positive and Negative Experiences Equally

New Research Finds Good Experiences Are Shared Through Word of Mouth and Social Media as Frequently as the Bad

Hotels, Banks, and Car Dealerships Make the Happiest Customers

While Cable TV and Telecommunication Carriers Get Poorest Marks in Customer Experience

New Report Outlines Consumer and Physician Perspectives on Healthcare: Findings Signal Need to Address Challenges in Healthcare Access, Coordination, and Technology Integration

Perceptions are Not Reality: What the World Gets Wrong

Ipsos Study Finds Holiday Shopping Puts U.S. Consumers in a Better Mood

Two-Thirds (68%) More Shoppers Described Mood as "Happy" After Holiday Shopping Trip Compared to Before

The Vanishing Front End as a Threat to Impulse Purchasing

What are these new shopping technologies and how are they affecting impulse purchases at the front end?

Three Quarters of Boomers Believe They Should Be Doing More to Better Manage their Health

Wait Times and Rushed Appointments among the Top Sources of Frustration when Seeing Their Doctor

Game-Changing Insights into New Technology Used for Our Health and Wellbeing

Ipsos Healthcare and HoneyB Health Partner to Explore How Patients and Practitioners Use Connected Health Technologies