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Two in five Americans plan to watch the Oscars
But the same amount say they have never seen the nominated films
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Data Dive: Looking back at how the world was feeling as the COVID-19 era dawned
In five infographics, we dive into people’s views on everything from the efficacy of self-isolation to closing country borders in the immediate wake of a global pandemic being declared three years ago this month.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Most Americans say it is inappropriate to discuss a woman’s prime years on TV
Yet a majority agree with a recent statement that a woman is in her prime in her 20s, 30s, and maybe 40s
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Americans divided on whether "woke" is a compliment or insult
A new USA Today/Ipsos poll finds that most Americans consider “wokeness” to be an awareness of injustices, not a reason to police others’ words
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker March 2023
President Biden's approval rating remains low, and a two-thirds believe the country is headed in the wrong direction.
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Insights and solutions to help you be more inclusive
Ipsos is committed to helping organizations create more inclusive products and services and communicate in a way that better recognizes, engages and represents all women.
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[WEBINAR] The Inside Track: Leading Up to the 2024 Elections
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.
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Consumer patterns are as confusing as the economy itself
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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A confusing economy
We discuss what you need to know about the economy and consumers in the five charts below, using our new and improved consumer confidence numbers.