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The Perils of Equating System 1 with Emotion and Irrationality
Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity around behavioral science insights and their implications is essential for market and social research practitioners and all those interested in influencing choice and behavior. But what does the research actually show?
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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.
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The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias
Greenbook Blog May 14, 2015 — In this article, the author shares five critical changes needed to improve survey panel participation.
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We know where your customers are... and we’d like to ask them a few questions!
Geolocation will play an important role in customer experience management
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Ipsos Mobile Views Geo-Triggering: Your Wish is Mobile's Command
Wouldn't it be nice if you could shadow your consumers and ask them questions at the exact time and location you are interested in?
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Food Equals Love
We've been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack clear direction on how to best leverage this relationship.
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Five Truths That Define Millennials
It seems hard to get away from the word `Millennial' these days.
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Eight in Ten Credit Card Holders Have at Least One Card that Offers Rewards
Cash Back Is the Most Common and Most Preferred Credit Card Rewards Program
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Ipsos Launches Location-based Customer Satisfaction Tracking
New York, NY — Ipsos announced today the launch of a suite of innovative geo-localized research offerings.