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Majority (63%) of Large Businesses in America Have a Known and Understood Protocol for Storing and Disposing of Confidential Information, But Small Businesses Lagging Substantially (46%)
Two in Three (64%) Execs Say Stricter Financial Penalties for Not Adhering to Document Destruction Legislation would Spur them to Act
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What's Driving Consumer Conversations Online?
Earlier this spring, we applied the Censydiam framework to social data in the automotive category, using two popular models in the growing compact luxury SUV segment.
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Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research
Do you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available or already occupied by a competitor? Do you want core linkages between your optimal differentiating emotional territory and potential reasons to believe?
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Moving Past the Tweak to Uncover the Optimal
Faced with expedited timelines and tightened budgets, many marketers feel compelled to attack varied objectives with smaller scaled product tests that answer individual questions — but these often fail to address the bigger picture.
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The Perils of Equating System 1 with Emotion and Irrationality
Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity around behavioral science insights and their implications is essential for market and social research practitioners and all those interested in influencing choice and behavior. But what does the research actually show?
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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.
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The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias
Greenbook Blog May 14, 2015 — In this article, the author shares five critical changes needed to improve survey panel participation.
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We know where your customers are... and we’d like to ask them a few questions!
Geolocation will play an important role in customer experience management
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Ipsos Mobile Views Geo-Triggering: Your Wish is Mobile's Command
Wouldn't it be nice if you could shadow your consumers and ask them questions at the exact time and location you are interested in?