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87% of Americans Think Obesity is a Problem in Their State
Nearly Seven in Ten Further Say Medicare Should Cover Prescription Medications to Treat Obesity
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The Importance of Framing in Concept Testing
In this paper, we discuss how traditional approaches to concept testing ignore one of the most important findings in Behavioral Economics, the implications of ignoring it, and how our approach to concept testing best applies the principle.
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Ipsos Study Finds Holiday Shopping Puts U.S. Consumers in a Better Mood
Two-Thirds (68%) More Shoppers Described Mood as "Happy" After Holiday Shopping Trip Compared to Before
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Leveraging a Pop-up Community as an Integrated Research Platform
Read our latest “Sound Off” case study to learn how Ipsos can partner with you to leverage pop-up communities as a unifying link to various online and offline research components, leading to truly integrated insights.
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The Effectiveness of Big Data Services in Identifying Low Incidence Targets
Quirks Magazine, November 2015 Digital Edition - Published in Quirk's magazine, the authors of this article present three different case studies in which two products from a leading data company were tested to determine accuracy in identifying hard-to-reach target groups on a panel.
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Breaking Up Is Hard To Do: Behavioral Economics and New Product Success
Our goal in this paper is to communicate the relevance of behavioral economics to new product adoption and the way we approach research to gauge interest in new products.
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The Vanishing Front End as a Threat to Impulse Purchasing
What are these new shopping technologies and how are they affecting impulse purchases at the front end?