The Effectiveness of Big Data Services in Identifying Low Incidence Targets
Quirks Magazine, November 2015 Digital Edition - Published in Quirk's magazine, the authors of this article present three different case studies in which two products from a leading data company were tested to determine accuracy in identifying hard-to-reach target groups on a panel.
This article is immensely valuable for researchers and people looking to know whether the information stored in big database companies is as accurate and as useful as it is assumed to be. Furthermore, the article looks to uncover whether big data can identify low-incidence, hard-to-reach panel groups more effectively than traditional pre-screening methods.
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