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Ipsos Tunes in With Americans: AM/FM Radio Continues to Make Waves in the In-Car Environment
Radio Remains the Preferred Form of Audio Entertainment in the Car, Followed by CDs
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Three Case Studies on Reaching Millennials
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.
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Because Swipe is Twice as Engaging
In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.
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Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns
For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.
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Grocery Shopping Path-to-Purchase
In this paper we offer a detailed picture of how consumers go about purchasing groceries for the household. To optimize sales, retailers need to fully understand the entire shopping journey of a consumer in order to maximize share of wallet. Consumers shop at multiple stores for different items, show a predictable pattern in the sequence of the stores they shop at, and exhibit a fundamental need for high quality fresh food.
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Is Hydrogen the Future of Automotive?
When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.
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Branded vs Unbranded Media Buying Dynamics
Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.
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The Modern Day Food Gatherer
Download our latest paper for a detailed picture of how consumers go about purchasing groceries for the household.