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Cliff’s Take: Nation Still Divided On Who Won The Election
Trump’s Protest Resonates With Many Republicans
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COVID-19 pandemic affecting Americans’ sleep
New Ipsos poll, conducted on behalf of Pear Therapeutics, shows top reasons for poor sleep are general anxiety, worries about the future
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U.S. consumer sentiment falls as coronavirus cases surge
Half of Americans plan to rein in holiday spending this year
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Decoding Culture to Better Connect with Consumers in 2020 & Beyond
Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
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Tetra Pak launches 2020 Index based on Ipsos global study
New study reveals food safety-environment dilemma fostered by COVID-19 pandemic.
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Five Shopper Segments to Watch As Pandemic Lingers
Freedom Focusers. Easy Accommodators. Struggling Worriers. Unfazed Normals. Shook-up Savers. Read more about each segment.
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Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
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Eight ways brands are redirecting COVID-19 waste awareness to boost sustainability
At the start of the COVID-19 pandemic, people traded their concerns about packaging waste for hygiene and safety.