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Are We Flying Yet? Affluents and Travel Beyond a Pandemic
As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.
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Handling of health crises impacts overall favorability towards Nations
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably.
Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
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Which Pandemic Behavior Changes Will Stick & Actions for Brands
Listen in as we share recent examples of which pandemic behaviors are likely to stick and how your brand can meet the challenge.
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Schools during coronavirus are caught between a rock and a hard place
Health risks of reopening schools during a pandemic are obvious, but risks of lowered or inequitable educational outcomes as a consequence of limiting in-person education are also damaging.
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Cliff's Take: Will Americans Accept the Outcome in 2020?
Bitter Partisan Divide, Lack of Trust in Electoral Process Are A Toxic Mix
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ARF Young Pros: Brand Hacks
How to Build Brands by Fulfilling the Human Quest for Meaning, for an ARF Young Pros webinar during which he explains why most advertising campaigns fail.
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Abortions amid COVID-19: How women’s rights are being impacted by the pandemic
About 70% say abortions should be permitted ̶ down 5% from 2014 and lower than when poll began
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Many are experiencing heightened state of anxiety during pandemic, with fear of second COVID-19 wave top of mind for Americans
New MDVIP/Ipsos poll finds that despite plethora of coronavirus concerns, the pandemic is a source of motivation to take steps to improve one’s health
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ARF David Ogilvy Awards 2020
The ARF David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
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Americans at wits' end on coronavirus, want decisive action
With the virus now more widespread than ever, Americans are looking for more aggressive, centralized leadership to contain the crisis.