It has become increasingly clear that we’re not going to flip a switch and revert back to normal once the COVID-19 health crisis is over. 2020 will leave an indelible impression on us all.
We’ve moved significantly more of our lives online – from web meetings and happy hours, to school, shopping, banking, and telemedicine. Moreover, the products and services that are the foundations of our lives have changed – some consumers have discovered new products and services, others have had to “make do” with unfamiliar brands, and still others have simply gone without. Some of these behavior changes will fade along with COVID-19 health concerns, but others will endure. The key questions for marketers are: how and why behavior has changed, which of these behaviors will turn into lasting habits, and what actions we need to take to future-proof our business.
View our on demand webinar, Sticky Situations: How to determine which pandemic behavior changes will stick – and what actions your brand should take, in which we discuss how to address these questions with Behavioral Evolutions, a comprehensive, BSci-infused research approach to understanding behavior change and determining brand action steps.