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Using the Opportunity Score to Choose Winning Concepts

Go-To Source For Book Industry To Be Published Quarterly

Ipsos BookTrends Makes Significant Improvements To Industry Standard Syndicated Service

Crouching Confusion, Hidden Hassles

Spotting And Managing Market Barriers To New-To-Market Technologies

Crouching Confusion, Hidden Hassles

Spotting And Managing Market Barriers To New-To-Market Technologies

Weisberger Succeeds Armstrong As Head of Ipsos-Insight Behavioral Tracking Division

Company Sets Up Innovative Partnership With Recruiting Firm

Ipsos Revamps Its Online News And Polling Center

U.S. Election `News You Can Use' Just A Click Away

Brands Without Borders: Understanding Brand Extension

Brands Without Borders: Understanding Brand Extension

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Shapley Value Versus TURF for Product Line Optimization

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Steps to Successful Segmentation

Clustering is Only the Beginning