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About one in six Americans saw Barbie or Oppenheimer (or both) opening weekend
New Ipsos polling finds same-day “Barbenheimer” viewings were rare opening weekend
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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
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Many Americans believe in the supernatural, UFOs
New Ipsos polling finds that some Americans report experiencing a supernatural phenomenon or have seen an unidentified flying object (UFO)
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, people are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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Elections amid an evolving economy
Below are five charts showing how the main issue is evolving and how this can shake up the 2024 election
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[WEBINAR] New American Dynasties: Inside the World of Affluent Asian Americans
Please join us as we share insights about the similarities and differences among the Affluent Asian American population and how marketers can best connect with them.
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Powerful pack testing, made simple
Revisit our on demand demonstration of FastPack, Ipsos’ approach for rapid and reliable packaging evaluation.
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Reuters/Ipsos Issues Survey July 2023
Trump maintains his lead in the primary, and a general election matchup between Biden and Trump is tied
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Many insured Americans feel insurance falls short of providing affordable access
The Patient Experience Survey from PhRMA/Ipsos finds many insured Americans are worried about insurance-related barriers and out-of-pocket costs for their medications
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One in five don’t think they will be able to retire
New Axios/Ipsos polling on retirement finds that many retired Americans enjoy their retirement