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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.
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Ipsos Global @dvisory: The Economic Pulse of the World (June 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Takes Product Testing to a New Level With Implicit Reaction Time (IRT(TM))
For Deeper Insights into Product Evaluation Ipsos ProductQuest Uses Neuroscience
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Ipsos Global @dvisory: The Economic Pulse of the World (May 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Launches Overnight Concept Testing with Optimization
Ipsos InnoQuest Expands Overnight Offer with Dual Concept Testing & Optimization Solution
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We know where your customers are... and we’d like to ask them a few questions!
Geolocation will play an important role in customer experience management
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Ipsos Hires New Leader to Expand its Strategy3 Advisory Services Practice
Oscar Yuan Joins Ipsos from Millward Brown Vermeer as President of
Strategy3 -
Ipsos Global @dvisory: The Economic Pulse of the World (April 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Launches Location-based Customer Satisfaction Tracking
New York, NY — Ipsos announced today the launch of a suite of innovative geo-localized research offerings.