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How shifts in work and life will change how people shop
What people expect from retail experiences is changing, whether they’re shopping online, in-store, or somewhere in between. Here’s what Ipsos’ Neil Ellefsen thinks retailers need to know.
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How climate change will make it harder to stay where we live
As climate change-driven extreme weather gets more unpredictable — and its effects, more immediate — climate migration could reshape the nation’s economy, culture and demography, says Ipsos Public Affairs’ Mallory Newall.
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The benefits of cross-generational design
America is aging. This demographic shift is an opportunity to center inclusion and accessibility in product design, says Ipsos’ Alyson Heffernan.
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How restaurants can adapt to a future in flux
With downtown business districts changing by the day, restaurants and retailers need to adapt to the shifting needs of their patrons, says the National Restaurant Association’s Hudson Riehle.
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Why all-ages urbanism makes for better cities
By keeping both young and old Americans in consideration, urban planners can build cities that work better for everyone, says urbanist Gil Penalosa.
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How automakers can shift gears for tomorrow’s cities
American cities are built for cars. But as commuting patterns shift with work patterns, automakers like GM are envisioning a new role to keep cities moving.
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How to build resilience in a climate crisis
Climate change isn’t coming, it’s here, says Keith A. James, mayor of West Palm Beach, Fla. Here’s what he says resiliency means for the future of cities.
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New Survey Reveals Strong Gains For Graduates Of AP-Supported Programs
Findings of Ipsos/Academic Partnerships ROI Survey
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Reuters/Ipsos Issues Survey September 2023
Trump maintains his lead in the Republican primary as the race for second heats up