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Five things for advertisers to think about for the Holiday season
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Despite pandemic, interest in battery electric vehicles growing in the U.S. and China
A new Auto Global Study reveals consumers are looking for added convenience, advanced technology and nice-looking electric vehicles.
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Reuters/Ipsos: President Trump diagnosed with COVID-19
Two-thirds believe Trump would not be sick if he had taken COVID-19 more seriously
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Cliff’s Take: Could Trump’s Positive Coronavirus Test Influence The Race?
Our Indicators Suggest Not
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U.S. consumer sentiment at a standstill
Confidence is solidifying, but remains well below pre-pandemic levels
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How Americans are Recalibrating for the COVID Marathon
Listen in to hear how consumer perceptions and outlook have evolved as we look forward to COVID fall and holiday season.
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The Female Quotient Equality Lounge @ Advertising Week
Advertising Week events are celebrations for the cross-section of the industry, built on a foundation of best in class thought leadership.
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Can Brands be a Bridge to a Better Future?
Yes! Brands not only have an opportunity to support this vision, but also to shape it through actions and innovations that impact positive change.
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Health & Safety Measures to #Stayprofitable
Revisit our recorded webinar to hear highlights from the recent wave of Ipsos’ Consumer Health and Safety Index.