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Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions
Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds
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Teachers relying on second jobs, debt to make ends meet
In light of recent teacher strikes, Ipsos and NPR examined teachers’ views on pay, unions, and more
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Over Half of Americans Report Feeling Like No One Knows Them Well
Fifty-four percent of Americans report feeling as though no one knows them well at least sometimes, if not always. Additionally, at least two in five also say they sometimes/always feel as though they lack companionship, that their relationships are not meaningful, that they are isolated from others, and/or that they are no longer close to anyone.
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[EVENT] CMO DAY
Ipsos is delighted to be a sponsor of this year’s CMO Day featuring high-level content, disruptive solution providers, and enhanced networking opportunities.
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Steering digital messaging with behavioral science
Discover how brands in the information overload era can appeal to the basic human processes that govern decision-making.
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Ipsos Affluent Intelligence announces the release of Ipsos Affluent Digital Audiences
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
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Number of Americans Who Support the ICC Grows
Just under half of Americans (45%) are now aware of the International Criminal Court, up from 40% when this tracking began in 2014.
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Robo-advisers Use: Putting The Tech In FinTech
While broad consumer adoption may be slow, understanding who is driving the robo-adviser segment is key to business success.
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
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Most Americans Who Believe Their Personal Emissions Have an Impact on Climate Change Say They Are Familiar with Carbon Offsetting, Though Most Don’t Know Exactly What It Is
While Only One in Ten Have Ever Purchased a Carbon Offset, Just Over Half Would be Interested in Purchasing One in the Future