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Behavioral Economics and Our Brain's Predisposition Towards the Negative
Traditional economic theory posits that people are rational and seek to maximize benefits when making choices.
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Gaming with Millennials Fact Sheet
The Gaming with Millennials Fact Sheet features recent data on North American young adults aged 18-34 as it relates to technology usage, social networking, and gaming behaviors and attitudes.
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Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction
Timothy Keiningham and Alexander Buoye Published in MIT Sloan Management Review
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Accelerating Growth
GreenBook Insight Innovation blog posting March 2014 - The world is changing dramatically. Consumers are more connected than ever, and technology has enabled companies to create, and bring new products to market, with significantly fewer resources than ever before. So the question becomes, what steps do we as researchers have to take to help our clients not only maintain market share, but to drive growth?
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A Flexible Solution to Understanding Today's Ongoing Conversations
Your customers are talking about you. They're on Facebook, Twitter, Pinterest, Instagram. They're uploading photos, sending short videos, and tweeting.