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10 Tips & Tricks For Mobile Survey Writing
Leveraging mobile research offers many advantages, but it's more than just making a survey mobile-friendly. It needs to be engaging. It needs to be concise. It needs to be visual. Read all 10 tips and tricks for designing the perfect mobile survey.
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Can You Change Your Innovation's Destiny
Download our White Paper to discover transformational R+D research that will help you optimize your innovation process.
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Understanding Choice & Consumption
A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the different needs that people have and we also run driver analysis to understand what product features predict product choice. We also cast a wide net and look beyond our products to include the competitive offerings (Market) by conducting product tests to benchmark our products' performance versus key competitors. Entire teams are dedicated to understanding the competitive landscape via brand equity and market landscape studies. In sum, there is ample effort made to understand the Consumer and the Market.
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Nature vs Nurture: Can You Change Your Innovation's Destiny?
At Ipsos, we see that the nature vs. nurture debate comes into play in innovation.
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The Bigger Picture
We may all agree that situational variables should be considered when trying to understand choice or consumption of a product or service but recently Ipsos observed the magnitude of their impact.
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Life Moments Research: A rapid and cost-effective approach to capturing Day in the Life insights
In this case study, we share the transformative results our Life Moments approach offered a leading eye care industry organization.
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CPG Expert Delivers `Out of the Box' Insights to Clients
Karen Lustig Joins Ipsos MarketQuest's U.S. Team as a Senior Vice President
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More than Half of Adults Set a Budget on Holiday Shopping
A Majority Plan to Spend $400 or Less on Gifts this Holiday Season
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New Research Shows How Digital Connects Shoppers to Local Stores
New research conducted by Ipsos MediaCT in partnership with Google and Sterling Brands sheds new light on the nuanced relationship between digital and in-store shopping.