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Transforming Traditional Customer Satisfaction Research into Modern Enterprise Feedback Management in Seven Critical Steps
For the past number of months, we've been talking a lot about Enterprise Feedback Management and recently, an article co-written by yours truly and Andrew McInnes from Allegiance Inc. was featured in Quirks magazine.
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Seven Critical Steps from Traditional CSAT Research to Modern EFM
Published by Quirk's Marketing Research Review, October 2013, p.38 — The move from traditional research to modern Enterprise Feedback Management (EFM) is a big change for most firms.
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Women More Likely to Feel Undervalued at Work
Men More Likely to Feel that They Will Get a Raise, Promotion
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New Leader Helps Ipsos MediaCT to Size Up Audience Measurement
Evan Borak Joins Ipsos MediaCT's U.S. Team; Will Lead Audience Measurement Group
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Business Made Simple by Xerox
What makes great customer service? How do you keep your customers coming back?
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Consumer Media Habits Shifting Rapidly Toward Online Video and Mobile Devices; 22% of Time Online Is Now Spent Watching Video
Latest Findings from Ipsos' LMX Tracking Study Show Tablet & Smartphone
Ownership Spike Amid a "Media Technology Sea Change" -
Ipsos Healthcare Forecasts Stronger Insights for Pharma Companies
Chris Schneider Takes on Senior Level Strategy Role at Ipsos Healthcare