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The Vanishing Front End as a Threat to Impulse Purchasing
What are these new shopping technologies and how are they affecting impulse purchases at the front end?
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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.
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Game-Changing Insights into New Technology Used for Our Health and Wellbeing
Ipsos Healthcare and HoneyB Health Partner to Explore How Patients and Practitioners Use Connected Health Technologies
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Nearly All Respondents Believe it is Important for Retailers to Upgrade Their Security Controls to Better Secure Customer Data in Light of Recent Breaches
Seven in Ten Credit Card Users Believe that Chip Technology Makes their Data Safer than Before
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The Six Behavioral Science Principles that Make or Break Innovation in Technology, Durables, Services and Other Non-CPG Markets
Recently we published a paper examining the mechanisms at work as consumers evaluate concepts for consumer packaged goods (CPG).
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Among Affluents, Xers Outnumber Boomers for the First Time Ever: "Generational Changing of the Guard" Reflects Fundamental Demographic and Marketplace Shift
New survey also reveals how multiple media platforms extend the reach of media brands by an average of 50%