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Health and Wellness: Data, insights, and solutions
What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.
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The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more
Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals
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Retail, food, and beverage: Essential data and insights
From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.
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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Ingredients for the perfect food: flavor, quality and affordability
Flavor, quality of ingredients and affordability are the most important factors when Americans describe their perfect foods, according to new data from the Ipsos Consumer Tracker.
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Americans are here for healthy food additives
Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.
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What’s changed and what hasn’t in our food habits
More than half (57%) of Americans say they prioritize foods with protein, according to the Ipsos Consumer Tracker.
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Gift cards and food are growing as popular holiday gifts
Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker
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Slightly fewer Americans want to reduce cravings through medication
Across the board, Americans are slightly less interested in taking medications like GLP-1 drugs to reduce cravings for eating, drinking alcohol or gambling, according to new data from the Ipsos Consumer Tracker