Market Research

Calibrating Synthetic Confidence
Artificial Intelligence (AI) Publication

Calibrating Synthetic Confidence

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.
Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
Artificial Intelligence (AI) Publication

Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
The role of Multifactor Authentication in reliable research
Market Research Publication

The role of Multifactor Authentication in reliable research

Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.
Ipsos | Ilicite Trade
Society Publication

A guide to illicit trade assessment

Measuring and understanding the size, shape, and impact of illicit trade
Ipsos | Non-interventional Study
Healthcare Survey

Ipsos launches Non-Interventional Studies (NIS) Centre of Expertise

The new NIS Centre of Expertise, part of Ipsos’ global healthcare business, consolidates Ipsos’ extensive capabilities in real world evidence, an area of increasing priority for healthcare companies.
Ipsos | Conversations with AI | Artificial inelligence
Market Research Publication

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities
Market Research Survey

Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities

Ipsos is pleased to announce the acquisition of Xperiti, a start-up specializing in Business-to-Business (B2B) research, with operations across the US, Israel and the Philippines.
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