Market Research


Mind or Machines: Exploring AI moderation and when to use it

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025

Ipsos Strategy3 has been recognised for the fourth year in a row.

Conversations with AI Part IV: AI-assisted knowledge libraries and curation

How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
User Experience Publication

Why Accessible UX Matters

Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.
Consumers Publication

Understanding the context of consumption moments

A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.
Society Publication

Conversations with AI, Part III: How AI boosts human creativity in ideation workshops

By changing perspectives and rephrasing the issues, better answers can be found. Tips for overcoming the four hurdles of workshops.
Society Publication

Why respondent centric research drives quality insights

To ensure optimal data quality, insights and recommendations, it is critical for clients and research agencies to respect the needs of research participants.
Society Publication

Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights

Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds.
Society Survey

Introducing Ipsos RISE: first-of-its-kind, AI-powered insights platform for modern brand, risk and reputation management

Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.