The back half of the decade demands bigger ideas that survive turbulence, sharper consumer tensions in the brief, and braver craft that is intentionally uncommon and unmistakably branded.
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
New York, NY – Recognizing that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey. LIFE Path offers a holistic, modular approach to path to purchase understanding that involves social media intelligence, passive metering, and qualitative and quantitative research – so marketers can assess which touchpoints are most influential in generating sales.
Washington, DC – When it comes to documenting important financial account and insurance information, six in ten Americans between the ages of 45 – 60 say that they have done this (60%) – on par with other demographic groups included in the survey (LGBT 61%, African Americans 58%, Hispanics 56%). According to the recent online survey conducted by Ipsos on behalf of MassMutual, respondents are most likely to trust their spouse or significant other (58%) with access to this information in the event of an emergency, while about one in five (19%) prefer to trust their children with this information. Roughly one in ten have given access to this information to a brother or sister (9%), while very few say that they have a special friend (3%), a financial advisory (1%), or some other person (5%) who knows how to access that information in the event of an emergency. Another 5% say that they have not yet selected a person to share this information with.
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
