Consumers

Feel. Focus. Forge: Three moves to win Effies and grow brands
Consumers Publication

Feel. Focus. Forge: Three moves to win Effies and grow brands

The back half of the decade demands bigger ideas that survive turbulence, sharper consumer tensions in the brief, and braver craft that is intentionally uncommon and unmistakably branded.
Image showing that 41 percent of people are more confident in a future under Kamala Harris' presidency
Consumers Survey

People are more optimistic about their future under a Harris administration

Vice President Kamala Harris has a slight edge over former President Donald Trump in the overall confidence in 'your family’s future wellbeing' and 'the future of democracy in the U.S.' and is neck-and-neck on several other issues, according to the Ipsos Consumer Tracker.
What the Future: Leisure
Consumers Publication

What the Future: Leisure

Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
Image showing that the cost of living is the most important factor when people choose where to live
Consumer Behavior Survey

Here’s what makes somewhere the best place to live

Americans want to live in places that are affordable, safe, have a good climate, and offer us the ability to take care of ourselves and our households, according to the Ipsos Consumer Tracker.
Chart showing that 99 percent of retirees feel good about their ability to take a break from screens
Consumer Behavior Survey

Americans' personal outlook is pretty positive

Americans who are retired feel pretty good about their personal outlook, and those with jobs aren't far behind, according to new data from the Ipsos Consumer Tracker.
Chart showing that one in three people don't believe they need AI tools
Artificial Intelligence (AI) Survey

Perceived lack of benefits is the biggest barrier to generative AI adoption

One in three people (33%) say they don't think they have any need for AI tools, and another 19% say they don't see the benefit of using them, according to the Ipsos Consumer Tracker.
Decoding Gen Alpha Beauty: Unlocking the Tween Market
Consumers Publication

Decoding Gen Alpha Beauty: Unlocking the Tween Market

Revisit our recorded webinar exploring the fascinating world of tween beauty consumers, through the minds and voices of tweens and their parents, to better understand this growing trend.
June 2024: Consumer confidence down in Middle East
Consumers Survey

June 2024: Consumer confidence down in Middle East

In contrast, sentiment is mixed in Europe amid backdrop of approaching EU elections.
Chart showing that 58 percent of women say it's important to advance in their jobs, compared to 73 percent of men
Consumers Survey

Women have less desire to advance their careers. Why?

Three-quarters of men (73%) say it's important to advance in their career, compared to only 58% of women. Key among the reasons why: Work-life balance, according to the Ipsos Consumer Tracker.
What the Future: Shopping
Consumers Publication

What the Future: Shopping

Revisit our foresight webinar exploring how spending (and saving) will evolve in a revamped economic and retail landscape.
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