Consumers


Consumers Survey

August 2024: Consumer confidence sees gains and losses

Mexico declines sharply while Peru and Colombia show significant gains

Pet ownership is more work and more costly than Americans anticipated

Three in five Americans with pets say owning a pet costs more than they expected, according to new data from the Ipsos Consumer Tracker.

People are still interested in learning about generative AI

While some of the hype arguably has slowed on generative AI, a majority of Americans (55%) still say they’re interested in learning more related skills, according to new data from the Ipsos Consumer Tracker.
Consumers Survey

People are more optimistic about their future under a Harris administration

Vice President Kamala Harris has a slight edge over former President Donald Trump in the overall confidence in 'your family’s future wellbeing' and 'the future of democracy in the U.S.' and is neck-and-neck on several other issues, according to the Ipsos Consumer Tracker.
Consumers Publication

What the Future: Leisure

Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.

Here’s what makes somewhere the best place to live

Americans want to live in places that are affordable, safe, have a good climate, and offer us the ability to take care of ourselves and our households, according to the Ipsos Consumer Tracker.

Americans' personal outlook is pretty positive

Americans who are retired feel pretty good about their personal outlook, and those with jobs aren't far behind, according to new data from the Ipsos Consumer Tracker.

Perceived lack of benefits is the biggest barrier to generative AI adoption

One in three people (33%) say they don't think they have any need for AI tools, and another 19% say they don't see the benefit of using them, according to the Ipsos Consumer Tracker.
Consumers Publication

Decoding Gen Alpha Beauty: Unlocking the Tween Market

Revisit our recorded webinar exploring the fascinating world of tween beauty consumers, through the minds and voices of tweens and their parents, to better understand this growing trend.