Consumers

Black Friday: read more about the history of this prominent shopping event, and tips for how retailers can overcome today’s new challenges.

Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach.

Peter’s latest article posits that data doesn’t care, technology doesn’t care, and digital ads don’t care; but people do care and too many marketers have forgotten this.

Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit

Each year we announce the launch of our Fall release with a presentation that includes what’s new in the Ipsos Affluent Survey in addition to some of the new and interesting stories we see in the data.

View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.

Discover why it’s important to create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.

Ipsos and Synthesio are ushering in a new generation of AI-powered insights through a combination of innovative social listening technologies and proven research techniques designed to uncover the true power of the consumer voice.

In this edition of WTF Vice, Oscar reminds us to keep an eye toward the future, while thinking about how to capitalize on society’s constant evolution. His vice: Belvedere and soda.