Consumers

Looks matter! Despite our best intentions not to judge (a product) by appearance, our brain automatically and instinctively does.

1. A product’s quality, 2. Behind the scenes, 3. Going beyond. Discover why these 3 trends will help propel the industry forward.

Thinking About Technology that Allows for the Collection and Transmission of Driver and Vehicle Data, Nine in Ten Believe the Vehicle Owner Should Control Who Has Access to the Data

Jessica Schneider talks about the rampant innovation and growing demand for CBD-infused products. Her vices: wine, chocolate-covered cherries, and murder documentaries, preferably all at once.

Are we ready for what may be the biggest disruption of the 21st Century?

In this article, we explore how behavioral science frameworks can be used to improve understanding around the digital consumer experience while revising in-market strategies.

Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.

Ipsos is delighted that our very own Brittany Calvert is among the industry’s next generation of leaders.

Marketing research is a creative world where we have the opportunity to come up with new and brilliant projects.