COVID-19

We offer 3 reasons why brand managers must adapt their strategy to align with the new drivers of perceived value and fence off competition from private labels.

New Ipsos Auto Global Study reveals U.S. and China pre COVID-19 vehicle intenders are more likely to buy after the pandemic.

… 74% of Americans are nervous about leaving their homes.

View our on demand webinar demonstrating how pack and product testing methods are adapting to the needs of our socially conscious clients and consumers.

View our on demand webinar illustrating why empathy and consumer centricity are critical in times of crisis.

Two in 5 high income respondents want economy to reopen, compared to a third of low-income.

Covid-19, healthcare, and unemployment are top concerns in the U.S. and globally

People want to open up the economy, but don’t necessarily want to risk going out themselves.

Today, more than ever, understanding the texture of the human experience is critical to gaining a meaningful understanding of how shifting behaviors in a crisis will have a longer term impact on society and the role of brands within it.