Drugs

A New Era for Pharmaceutical Advertising
Drugs Publication

A New Era for Pharmaceutical Advertising

New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
woman cleaning office
Coronavirus Survey

Theories about how COVID-19 spreads varies with emerging markets more likely to believe myths

More people globally believe COVID-19 can live on surfaces for days over other theories.
Smoking
Drugs Survey

Vast Majority Agree That Addiction Is a Serious Issue in the United States Today

A Quarter of Americans Have Cut Off Contact with Someone Who Has Addiction Issues
Cannabis
Music Survey

Most Cannabis Consumers Use on a Weekly Basis or More

American Consumers Are More Likely to Use Cannabis Daily than Canadians
Americans Believe Opioid Producers Should Be Held Accountable, Pay for Treatment
Public Health Survey

Americans Believe Opioid Producers Should Be Held Accountable, Pay for Treatment

Ipsos poll on behalf of NPR
Will CBD be cannabis’ biggest high?
Drugs Publication

Will CBD be cannabis’ biggest high?

Jessica Schneider talks about the rampant innovation and growing demand for CBD-infused products. Her vices: wine, chocolate-covered cherries, and murder documentaries, preferably all at once.
Americans Most Open to Legalizing, Trying Cannabis
Drugs Survey

Americans Most Open to Legalizing, Trying Cannabis

Ahead of 4/20 Day, Ipsos offers new data on the future of “vices”