Music

Chart showing that 31% of childless cat ladies identify as Republican

Consumer Behavior Survey

Why America's childless cat ladies are more than just Taylor Swift

Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.

09.11.24

Public opinion Survey

Three quarters agree most Americans have forgotten the real meaning of Christmas

Plurality of Americans finds Mariah Carey’s Christmas hits annoying and overplayed

12.15.22

Music Survey

What the music industry has that politics doesn’t

This week we spend time looking at entertainment, politics, and the staying power music has with us.

10.22.22

Public opinion Survey

Nearly half of Americans consider themselves at least a little bit of a fan of Taylor Swift and her music

Ahead of the release of Taylor Swift's album "Midnights", new WSJ/Ipsos poll finds that Millennials are most likely to be fans

10.20.22

Music Publication

What the Future: Music

Watch our on demand webinar to hear new data and interviews with industry experts about the vital role music plays in our lives from entertainment to mental health – and opportunities for brands.

07.14.22

Foresight Webinar

[WEBINAR] What the Future: Music

Tech is influencing music in myriad ways, from how artists create it, to how fans discover it, to how we view performances live – or virtually. And yet what’s not changing is the vital role it plays in our lives, from entertainment to mental health.

06.11.22