In an age of infinite content and infinite distractions, brands get attention by telling people something they don’t know about something they care about.
Better quality and differentiated benefits have driven cost-conscious consumers to more private-label brands, but the bigger opportunity is what comes next, according to TreeHouse Foods’ Amit Philip.
In the quick-moving food, drinks, and packaged goods sectors, brands need to get products to market faster without sacrificing accuracy. New research tools can help them get things right the first time, says Ipsos’ Alyson Heffernan.
Brands shouldn’t just take note of Americans’ heightened interest in alternatives to alcohol — they should understand the underlying forces behind this shift. Ipsos’ Sam Agarwal explains where brands should start.
Americans’ food and drink habits are tied to specific needs or wants. Ipsos Strategy3’s Matt Palmer gives examples for brands and manufacturers that fulfill their future needs.
The future of news matters for brands, the general public, and … democracy itself. Here are the forces that could shape the headlines, businesses’ bottom lines and everything in between.
Contrary to the saying, no news is actually not good news, says What the Future Editor Matt Carmichael. Here’s what publishers, brands and citizens can take away from this issue.
As audiences and their attitudes shift, businesses of all sorts need to take inspiration from other industries — and the press is no exception, says The New York Times’ David Rubin.
