Foresight

$Attention is marketing’s hottest commodity. Here’s how to get it in the fractured, AI-dominated future$

Foresight Publication

Attention is marketing’s hottest commodity. Here’s how to get it in the fractured, AI-dominated future

In an age of infinite content and infinite distractions, brands get attention by telling people something they don’t know about something they care about.

04.28.26

Foresight Publication

How businesses can support a resilient economy

Former Federal Reserve and White House economist Claudia Sahm explains how businesses can help policymakers build a healthier economy.

09.28.22

Foresight Publication

Why creators are key to making e-commerce human

Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.

09.28.22

Foresight Publication

How augmented reality will make shopping more personal

Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.

09.28.22

Foresight Publication

How purpose and innovation will shape how we spend

In the future, brand success will depend on value and values. Innovation can drive both, says David Wagner, VF Corporation’s executive vice president of venture platforms.

09.28.22

Foresight Webinar

[WEBINAR] What the Future: Spending

The ways and reasons people spend are shifting as underlying forces from aging to technology to climate reshape budgets to shopping options.

09.27.22

Here’s what it will take to scale the immersive web to the masses

Foresight Survey

Reality

How we define and experience reality is constantly evolving as technologies to shape and use it become more powerful. This What the Future: Reality issue explores what will that mean for society, brands and business in the coming decades.

08.29.22