Foresight

The future of spending will be driven by how resilient people are to forces largely beyond their control. In this What the Future: Spending issue, we explore how will people respond to these forces with their values and their wallets, and how companies can support a resilient economy.

Former Federal Reserve and White House economist Claudia Sahm explains how businesses can help policymakers build a healthier economy.

Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.

Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.

In the future, brand success will depend on value and values. Innovation can drive both, says David Wagner, VF Corporation’s executive vice president of venture platforms.

The ways and reasons people spend are shifting as underlying forces from aging to technology to climate reshape budgets to shopping options.

How we define and experience reality is constantly evolving as technologies to shape and use it become more powerful. This What the Future: Reality issue explores what will that mean for society, brands and business in the coming decades.

Gaming expert and media technology researcher Jonathan Stringfield explains what gaming can teach brands about the future of reality.

Web3 trailblazer Lindsey McInerney explains how virtual worlds could change the game for creatives, consumers, and brands.