Foresight

As the luxury and vice markets collide, Americans are redefining indulgence from seven-figure weddings to prediction markets to sex. Exclusive data and analysis show which brands will win.

How wealth, wellness and morality shifts blur the lines between luxury and vice for American consumers and brands.

Ipsos Strategy3’s Djamila Oumarou considers how the relationship between innovation and indulgence could evolve for tomorrow’s shoppers.

Luxury is facing an identity crisis as Gen Z upends traditional expectations and definitions. Luxury expert David Klingbeil discusses how craft and storytelling can recapture tomorrow’s shoppers.

Ipsos’ Jesse Peretz explains why brands can’t afford to make assumptions about high earning Gen Zers and how they spend.

Ultra-luxury event designer Sojourner Judson explains how changing expectations around upscale social events are shaping how mainstream Americans understand indulgence.

Business can grow faster if they form authentic connections with growth audiences. But to successfully engage them, brands need nuanced and accurate insights, says Ipsos’ Janelle James.

Maggie Frerejean-Taittinger, co-founder of the nonalcoholic sparkling wine French Bloom, explains how the wellness trend is driving demand for flexible drinking choices for upscale social gatherings.

To connect with consumers whose habits are in constant flux, brands will need a deeper understanding of context, says Ipsos Strategy3’s Philip Ryan.