Foresight

Public health institutions can find common ground by understanding what the public wants from their research, says Ipsos Public Affairs’ Mallory Newall.

The $600 billion menopause market is booming. The Menopause Society’s Dr. Monica Christmas explores why businesses and policymakers can't afford to ignore this long-overlooked health transition affecting millions of women.

Ipsos' Abigail Jones explains how brands can understand the growing but unmet needs of menopausal women to build trust and develop better products.

Nutrition and food policy expert Marion Nestle breaks down how the food landscape has changed over the last two decades, and industry changes she thinks will chart a healthier future.

Ipsos' Kristy Click explains how AI can help researchers cut through conflicting signals and get a clear look at what’s really on Americans’ plates.

Johns Hopkins University is building a cross-disciplinary approach to eldercare, integrating AI and tech innovations. Dr. Peter Abadir explains the model and who will fund it as government cuts health research spending.

Even with scientific breakthroughs, convincing patients to get care is the next great challenge. Ipsos’ Hannah Brown explains how best practices research can help practitioners shift patient attitudes from fear to empowerment.

From an aging population to artificial intelligence, these are the crucial health and wellness questions that leaders in public health, women’s health, technology, aging and consumer health need to consider to prepare for the future.

What the Future: American Dream reveals how to connect with consumers by understanding our changing American values and opportunities for financial services, technology, CPG and more.