Gender


Women Publication

Being Woman: From equality to freedom

A cultural perspective of femininity and empowerment in the US, France and China.
Gender Survey

Positive impact of intersectionality in advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
Parents Survey

Most parents feel it’s tougher to be a parent now than it was 20 years ago

As summer winds down, we look at people’s experiences and perceptions of parenthood.
Gender Survey

For Americans, addressing the gender pay gap is important, but not a top priority

Few expect that recovery from the pandemic will bring about equality
Family Survey

Talking about family at work? Not such a good idea if you’re a woman

Twice as many think women who talk about family are likely to have their career harmed compared to men.
Gender Survey

Do Men and Women Feel Treated Equally in Workplaces Around the World?

Americans are least likely to say asking a colleague for a date is appropriate and most likely to believe women’s careers are hurt more by rejecting advances
Employees Event

Equality Lounge: SXSW

Ipsos’ Nicole Alexander is delighted to be participating in an Equality Lounge panel discussion about bridging the digital divide; an exploration of how tech companies can support women of color.
Gender Publication

What the Future Gender Webinar

Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.
Gender Survey

A Quarter of Americans Expect a Less Gendered Future

The results anchor a new report from Ipsos that delves into the global public opinion about the future of gender.