Healthcare


Healthcare Publication

New advances in personalized medicine for lung cancer

Read more about a solution for closing biomarker gap in testing—comprehensive genomic profiling (CGP) using next-generation sequencing (NGS).
Healthcare Event

[RECORDING] Healthcare Marketing Optimization

Interested in hearing more about the Ipsos MMA Unified Patient & HCP Attribution model, a future-proofed approach to healthcare marketing attribution and optimization given the continuous changes in AdTech data landscape? Join us on September 8!
Healthcare Publication

Mental Wellness & Health Technology

Revisit our on demand webinar to hear new findings from a research study on the future of wellness and digital health technology.
Healthcare Webinar

[WEBINAR] ‘Healthy’ Positioning That Changes Behavior

Positioning is the single most important strategic decision for brand leaders – informing all subsequent marketing, communication, and brand experience strategies. Thus, it’s imperative to get it right.
Healthcare Publication

Biosimilar Launch Strategy Development

A very effective approach to dealing with inherent uncertainty is scenario-based competitive gaming, especially when it is powered by dedicated supporting research. Here’s why.

Expanding Flu Vaccine

Polling commissioned by AstraZeneca on Ipsos’ KnowledgePanel® found that broadening the availability of a nasal spray to those not already vaccinated could increase flu vaccine uptake for children and adults under the age of 50.
Qualitative Publication

Becoming More Accessible: Innovation, Inclusion and Insights

During this candid conversation we discuss innovation, interrupting unconscious ability bias, and using technology and culture to create transformational change in accessibility.

Where the country is on abortion

In five charts we examine the data on abortion in the U.S. and around the world.

Eight in 10 registered voters support requiring health insurance companies and PBMs to share more of the rebates and discounts they receive directly with patients

A new PhRMA/Ipsos poll finds that there is wide support for policies that require health insurers and their pharmacy benefit managers (PBMs) to share savings with patients.