Healthcare

Positioning is the single most important strategic decision for brand leaders – informing all subsequent marketing, communication, and brand experience strategies. Thus, it’s imperative to get it right.

A very effective approach to dealing with inherent uncertainty is scenario-based competitive gaming, especially when it is powered by dedicated supporting research. Here’s why.

Polling commissioned by AstraZeneca on Ipsos’ KnowledgePanel® found that broadening the availability of a nasal spray to those not already vaccinated could increase flu vaccine uptake for children and adults under the age of 50.

During this candid conversation we discuss innovation, interrupting unconscious ability bias, and using technology and culture to create transformational change in accessibility.

In five charts we examine the data on abortion in the U.S. and around the world.

A new PhRMA/Ipsos poll finds that there is wide support for policies that require health insurers and their pharmacy benefit managers (PBMs) to share savings with patients.

When compared to our inaugural NAMI/Ipsos poll in fall 2021, public opinion around mental health care in the U.S. is unchanged. This is the case when looking at attitudes around
mental health, familiarity with the system and the 988 number, and policies they would support

Ipsos is delighted to be taking part in the 2022 AcademyHealth Annual Research Meeting featuring new research, innovative methods, and robust discussions about the impact of health services research on health policy and practice.

Revisit our on demand webinar to hear Ipsos healthcare experts and guest panelists discuss industry research and the importance of health technology equity.