Housing

Housing Survey

Americans think we’re handy. Here’s why that could be handy

A majority of Americans consider themselves handy, according to the Ipsos Consumer Tracker. Here's why that matters.

02.04.26

Housing Survey

Most Home Owners Say They Considered the Tax Implications of Owning a Home Before Deciding to Buy

Similar Proportions Also Factored in Such Costs When Setting a Budget for How Much They Would Spend on a Home

05.17.18

Housing Publication

Question: Are resident incentives the key to solving affordable housing?

Housing trends among Millennials are complicated beasts, and predicting where they are headed is tricky. This generation is beset by student debt, and many Millennials came of age during a weak job market and got spooked by a housing crash

11.15.17

Housing Publication

Question: Can incentives for individuals jumpstart our stagnant mobility rate?

If you ask mayors throughout the U.S. what their biggest challenges are, they will quickly list talent attraction as one of their chief concerns.

11.15.17

Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.

Housing Publication

Question: How will your house itself make your daily life easier?

Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.

11.10.17

Housing Publication

Question: Will today’s high-end urban amenities become tomorrow’s status quo?

Nearly 20 years ago, urban theorist Richard Florida identified a group of highly-skilled workers whose outsized contributions were driving economic change and development in cities around the globe.

11.09.17