Housing

Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).

The number of people who think there's a housing shortage in the U.S. has grown in just the last three months, according to new data from the Ipsos Consumer Tracker

The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.

The cost of housing has come up frequently on the 2024 campaign trail. The Ipsos Consumer Tracker takes a closer look at what Americans think.

Have Americans' housing preferences shifted since 2017? One pandemic and a few housing market cycles later, the answer is: not much, according to the Ipsos Consumer Tracker.

Housing costs are a source of financial anxiety for over two-thirds of Americans

New survey shows three-quarters of homeowners have no set plan in place to pay for home maintenance projects

Where and how will we live in the future? If Millennials continue to struggle to afford a home, the impact will be felt from finance to consumer packaged goods to home furnishings. We explore how brands can respond and cities can create impactful real estate and housing policies.

While the patterns of how and where we live have barely changed, Americans have new expectations for home. Read whether and how these shifts will stick, with Ipsos research to guide brands and retailers to help people get more out their homes.