Global Study Reveals Attitudes About Housing

In What the Future: Housing, Ipsos studies explore global housing

Global Study Reveals Attitudes About Housing

The author(s)

  • Chris Jackson Vice President, US, Public Affairs
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Washington, DC — In the latest global study, people around the world explore what makes a great place to live. Diving deeper into the attitudes of Americans, many reveal whether they can age with their home and what incentives should be in place to improve opinions about forthcoming housing developments.

WTF: What the Future of HousingRead WTF: What the Future of Housing

About the Study

These are findings from an Ipsos poll conducted August 16-18, 2017 on behalf of Livability. For the US survey, a sample of roughly 2,031 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the US poll has a credibility interval of plus or minus 2.5 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=2,031, DEFF=1.5, adjusted Confidence Interval=4).

These are also findings from an Ipsos Global @dvisor poll conducted monthly in 15 countries around the world via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden and the United States of America. For the results of the survey presented herein, an international sample of 7,500 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed between August 25 and September 8. 2017. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, India, Peru, Poland, South Korea, and Sweden, where each have a sample approximately 500+. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website. The countries surveyed generate nationally representative samples in their countries.  

For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can  download our brochure, see our public release protocol, or contact us.

For more information on this news release please contact:

Chris Jackson
Vice President
Ipsos Public Affairs
202.420.2011
chris.jackson@ipsos.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.

With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.

The author(s)

  • Chris Jackson Vice President, US, Public Affairs

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