Market Research

ASCO 2026
Healthcare Event

ASCO 2026

Join Ipsos at the world's largest oncology conference where we’ll be attending - and presenting Global Oncology Monitor insights!
Market Research Survey

Half (52%) Globally Care About Brands' Environmental Efforts but Only Four in Ten (38%) Willing to Pay More

Market Research Survey

Global Respondents Visit Three Types of Websites Most Frequently: Search Engines (74%), Social Networking (64%) and Email Portals (55%)

Market Research Survey

You Get What You Pay For:
Nearly Half (45%) of Global Citizens Will Switch Brands For One Believed to be Higher Quality, Even if Price is Higher

Market Research Survey

Time is Money: Majority (84%) in 25 Countries Would Rather Search for a Good Deal than Pay More for a Quick Purchase

Market Research Survey

Taking Sides On Syria: While Majority (73%) of Global Respondents Blame Syrian Government for Current Conflict, No Such Clarity on Which Side Has Used Chemical Weapons Avails

Majority (75%) Say Chemical Weapons a Crime Against Humanity With Severe Punishment to be Meted Out
Market Research Survey

Hiding Behind a Virtual Pen:
Four in Ten (43%) Globally Say Things in Text or Email They Would Not Say Voice-to-Voice or Person-to-Person

Market Research Survey

Not Just a Phone:
Six in Ten (61%) Call Most Often While Three in Ten (32%) Text and 7% Email When Communicating by Phone

Market Research Survey

Majority (71%) of Global Internet Users "Share" on Social Media Sites

Market Research Survey

Two in Ten (22%) Global Drivers Admit to Texting, Emailing or Using Social Media While in the Driver's Seat

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